Shihui CHENG シーホイ・チェン 程十卉

20_ChengShihui_photoSVP & Chief Creative Director, LIC China
制作配給会社LIC 上級副社長兼チーフ・クリエイティブディレクター

Shihui Cheng is SVP and Chief Creative Director of LIC China. As such she has responsibility for LIC’s 6 branded programming blocks, 3 of which are broadcast daily, plus developing initiatives for new programming and projects for Chinese market and co-productions for the international market.
Prior to joining LIC in early 2006, Shihui worked in production for three years for the BBC World Service. Closer to home she has produced a weekly historical feature for Phoenix TV in Hong Kong, a daily bilingual magazine program for CCTV in Beijing.